New Studios, New Name For WFCR
May 16, 2011 at 3:58 AM (PT)
UNIVERSITY OF MASSACHUSETTS/THE WFCR FOUNDATION noncommercial WFCR and WNNZ-A/AMHERST-SPRINGFIELD, MA has announced the purchase of facilities in downtown SPRINGFIELD and intends to move most of its radio operations to the city, reports the SPRINGFIELD REPUBLICAN.
The station has been operating out of a former dormitory on the college campus in AMHERST and will also continue to keep studios and a news bureau there and at PBS affiliate WGBY-TV/SPRINGFIELD's studio. The new studios in SPRINGFIELD's FULLER BLOCK building are being financed by part of the station's current fundraising efforts; $625,000 of the current $7 million goal (toward which the station has raised $900,000 thus far) will go towards the purchase, and $2.275 million will go towards renovation and equipment. Opening of the new facility is expected by 2013.
In addition, the station is re-imaging as "NEW ENGLAND PUBLIC RADIO." "WFCR has been through a great deal of growth -- especially in the last 15 years. And the media land- scape and technology have changed dramatically in that time as well," said CEO/GM MARTIN MILLER. "We decided that we had a unique opportunity at 50, to reflect all of these changes, and to position ourselves for future growth and greater service to our communities."