Marketron Launches 'Media Connect'
May 16, 2011 at 6:25 AM (PT)
MARKETRON has launched "MEDIA CONNECT," a new MEDIASCAPE Service that looks to improve media companies' relationships with their advertisers. MEDIA CONNECT provides media companies a secure web portal that represents their unique brands and personalities for their advertisers to manage their accounts online, view invoices and make electronic payments, participate in a points-based loyalty program that encourages them to pay earlier, review creative media, view spot schedules, obtain insider information on station promotions and much more.
"We've received an overwhelming demand for solutions that engage media companies with their clients and MARKETRON fills this need with MEDIA CONNECT," said CEO STEVE MINISINI. "We're committed to delivering innovative services like MEDIA CONNECT to help our customers drive top-line revenue, improve efficiencies and increase profitability. Today, local direct and agency business comprises as much as 89% of our customers' revenue. Being able to provide our customers with a solution that makes it easier and more convenient for their advertisers to do business while increasing touch points and reducing days sales outstanding is invaluable to them."