Government, Cogeco To Launch Traffic Radio Stations In Montreal
May 17, 2011 at 4:01 AM (PT)
TRANSPORT QUEBEC and COGECO DIFFUSION are setting up two new all-traffic Travelers' Information stations on the AM band in MONTREAL, the companies announced in a press release MONDAY (5/16). The stations will air in English and French versions, and will be hosted 4:30a-1a weekdays and 6a-1a on weekends, offering traffic status on main highways and bridges, road and weather conditions, and other information. The ministry will invest C$1.5 million per year per station through 2014 to finance part of the operations; COGECO DIFFUSION will handle programming and assume all financial risk.
"Traffic radio will certainly help to reduce the impact our work sites have on truckers and drivers in the Greater MONTREAL area. With it, users will be able to plan their routes and make informed real time choices about how to get to their destinations. The agreement announced today will make it possible to create and operate new radio stations that will enhance the services already provided by QUEBEC 511 and traffic announcers," said Minister of Transport SAM HAMAD.
"COGECO DIFFUSION is proud to work with the MINISTERE DES TRANSPORTS to lessen the inconvenience of the major road work that will be going on over the next few years in the Greater MONTREAL area. With our radio broadcasting expertise and our facilities, COGECO DIFFUSION can deliver radio that's focused on people's real needs for traffic news and information, non stop, seven days a week. Radio is the ideal medium for reaching drivers because 70% listen to radio while they're on the road," added COGECO DIFFUSION Radio SVP RICHARD LACHANCE.