Slacker Offers 'Premium' Service; Exec Takes Shot At Terrestrial Radio
Also Rolls Out iPad App
May 17, 2011 at 11:30 AM (PT)
SLACKER is launching its premium on-demand music service TODAY (5/17), that will let subscribers listen to any of the eight million songs in its catalog for about $10 a month. The new SLACKER Premium Radio tier is available now on the web and on new applications for iPAD, iPHONE and iPOD Touch and supported ANDROID and BLACKBERRY smartphones SLACKER is giving away a limited number of subscriptions to those who visit its FACEBOOK page.
With the launch of SLACKER Premium Radio, SLACKER becomes the first music service to deliver three complementary tiers. From the entirely free SLACKER Basic Radio service, to the ad-free and feature-rich SLACKER Radio Plus and now on-demand access with SLACKER Premium Radio.
"Up until this point there has been an array of 'Internet radio' and 'on-demand' services with much debate about which is better from a content, experience and technology perspective," said SVP/Marketing JONATHAN SASSE. "SLACKER Premium Radio provides music lovers with the best of both. We believe the combination of a world-class radio service providing music discovery up front with on-demand access to any song and entire albums is the winning combo."
SASSE then took the opportunity to take a swipe at terrestrial radio, saying "If you look at where broadcast radio is going, it looks like they're trying to become what online radio used to be. What we're trying to become is what broadcast radio used to be, which is radio that's expertly programmed and tailored to you. It used to be that when I came to a new town, I'd find an awesome station with a local DJ that talks about the music in my city, the concerts in my city and play some new music. Radio done right can be really good. And broadcast radio is really missing out, because they've just turned into generic hit machines."
Rolls Out iPad App
SLACKER also announced the release of its native iPAD application, which was built from the ground up specifically for use with iPAD devices. SLACKER RADIO for iPAD provides access to all three complementary tiers of SLACKER service from the entirely free SLACKER Basic Radio service, to the ad-free SLACKER Radio Plus, as well as the newly released SLACKER Premium Radio.
The SLACKER iPAD application is available today for free as a universal iOS download from the iTUNES App Store.