Even With Its Transmitter Burned, CHSL Continues To Inform And Save Lives
May 17, 2011 at 5:14 AM (PT)
NEWCAP Classic Hits CHSL (92.7 LAKE FM)/SLAVE LAKE, ALBERTA CA is going above and beyond in helping its community with information about the more than 100 forest fires that continue to burn across NORTHERN ALBERTA. THE CBC reports, "36 of them are out of control, including three around the already almost half-destroyed town of SLAVE LAKE."
And like their radio brethren affected recently by tornadoes and flooding in the U.S., CHSL took its obligation to the community very seriously, and used the web and social networking to it's fullest.
CPR PROMOTIONAL CONSULTING honcho PAIGE NIENABER told ALL ACCESS, "This is a community that was had a big chunk of it wiped from the map this weekend by huge fires. And the station and transmitter were burned to the ground too. Before they had to flee, the station helped direct people to emergency routes and also on the changing winds and fire paths. There is no doubt that they helped guide people to safety and consequently saved some lives in the process."
"They're using equipment in EDMONTON to try and get it back on the air," added NIENABER, "but in the meantime, the people of the market have turned to the station's FACEBOOK page for information. What a concept. They're off the air and STILL the radio leader in the market!"