The Joy FM/Sarasota Raises $146K For AL Tornado Recovery
May 20, 2011 at 11:51 AM (PT)
RTN Christian AC WJIS (THE JOY FM)/SARASOTA, FL morning show "THE MORNING CRUISE" spearheaded a gift card drive to collect cards for the victims of the tornadoes in NORTHEAST ALABAMA. The station raised $146,000.
THE JOY FM organized the three-hour "GIFT CARDS FOR ALABAMA" at various local CHIK-FIL-A restaurants in its listening area and asked for gift cards to national chains such as LOWES, HOME DEPOT and WAL-MART. THE PATTERSON FOUNDATION of SARASOTA agreed to match up to $33,000 of the total raised, setting the goal for the drive at $33,000. The final totals far exceeded that goal.
"THE MORNING CRUISE" hosts DAVE CRUSE, BILL MARTIN and CARMEN BROWN will present the donations at FIRST BAPTIST CHURCH in WILLIAMS, AL, the church that is directing many of the relief efforts in the PLEASANT VALLEY area of NORTHEAST ALABAMA. More than 100 homes were completely destroyed and thousands are still recovering.
PROVIDENT LABEL GROUP artist BUILDING 429's lead singer JASON ROY will perform an acoustic set at the special service.