The Weekend Refresher: New All Access Columns!
May 20, 2011 at 4:34 PM (PT)
It looks like the pace and depth of change in our industry is about to grow faster and deeper. The movement of the popular ACE & TJ morning show and a format flip in CINCINNATI may be overshadowed by APPLE's ability to snare all four major groups to its imminent music cloud service. Once UMG joins the other three in signing on (rumored to be next week), the entire paradigm of music retail and distribution may be irrevocably changed.
All the more reason to keep up with the slew of cutting-edge ALL ACCESS columns, as well as ALL ACCESS' Net News section, which provide forward-thinking insight and up-to-the-second information on the current goings-on. Here's just a taste:
President, KATZ RADIO GROUP
"Our digital business started more than three years ago and we're going to continue to build on it by selling online streaming and pure plays. It's a great complement to offline radio. We find a lot of advertisers are interested in buying both, but we're very careful not to take away money that's targeted to spot radio. We've done a really good job of attracting additional clients to extend their investment in various radio platforms. We think it's a big growth area."
Afternoons, HAWAII PUBLIC RADIO
Host, NPR's All Things Considered" HONOLULU
"[The most important issue facing radio today is] Staying relevant to younger listeners, continuing to provide content that an iPod or Pandora can't offer. Making sure the mobile product is as good as possible, getting easy to use Internet radio tuners into cars and transcending into being an equally effective online brand."
Talk show host, KFAQ/TULSA
"In the beginning, I was more of an ideologue, someone with an agenda. I have evolved, become much more of a free thinker. There are too many folks out there parroting talking points. I love being on first thing in the morning. I get to think for myself arrive at my own conclusions. I read a lot, from both sides of the aisle, that makes me more balanced and better able to defend or articulate my position on air. I'm putting much more emphasis on the entertainment value of my show and really emphasizing the stories."
By DAVE ROBBINS
"Many people will write and tell me that they don't 'know' what their true calling is, or that they can't find their passion. That's basically just saying that they are idling and have not yet put their vehicle in "Drive." I always tell them to go back ... and go somewhere very quiet and sit while they listen to themselves. Sometimes this takes a quiet vacation alone ... somewhere they can take the time to think."
THE TALENT POOL
By DOUG ERICKSON
Prep: Step By Step
"Here's a tip: the deeper the real emotion of any story, the less you have to remonstrate. Above all, if any part of your reaction feels forced, or acted - if you're not authentic and honest - you'll be caught, and a topic this serious will backfire if any part of it isn't what you really feel. Obviously, this kind of prep will take some time, so here's the second tip: don't waste great content like this with casual treatment when waiting two or three days will turn into something unforgettable for everyone who hears it.