Alpha Broadcasting Moving 95.5 The Game's Sports Format To 750 AM
May 23, 2011 at 3:48 AM (PT)
As widely rumored in the past months, ALPHA BROADCASTING is moving the Sports format of KXTG (95.5 THE GAME) to the AM dial on the 750 frequency long occupied by Talk KXL-A, which will continue in its recently-launched 101.1 FM slot. The switch for THE GAME will occur WEDNESDAY (5/25) at 5p (PT), with the 95.5 FM frequency launching a new format on that time.
"Both our local and national research has shown us that News/Talk stations with strong brands and talent like KXL have performed very well on FM across the country," said ALPHA President/COO BOB PROFITT. "Since MARCH 15th, we have been broadcasting NEWSRADIO on both 101.1 FM and 750 AM. We have been extremely happy with the response of our listeners on the migration from 750 to FM. In fact, we remain the #1 News/Talk radio station in PORTLAND.... Concurrently, that same research has shown that sports programming across America does better on AM. People grew up listening to their favorite sports team on AM... we look forward to much sports success on AM 750. Additionally, we plan to run many of our play-by-play on both 750 AM THE GAME, and NEWSRADIO 101.1."