Diaries Returned From KAAT/Fresno Households Force Market Report Reissue
May 24, 2011 at 12:12 PM (PT)
ARBITRON has sent a letter to FRESNO market subscribers regarding several diaries that were returned from "media-affiliated" households, which will cause ARBITRON to reissue the book
"ARBITRON has learned that four WINTER 2011 FRESNO Metro diaries were returned from a media-affiliated household. We have confirmed that these diaries, which were In-Tab for the originally published report, should not be included in the In-Tab sample.
A revised WINTER 2011 FRESNO Radio Market Report (ARBITRON eBook), based on an In-Tab sample that excludes these diaries, will release on FRIDAY, MAY 27th, at 12:00 Noon Pacific Time.
Revised WINTER 2011 MAXIMI$ER, Media Professional, TAPSCAN Web, and quarterly ARBITRENDS estimates will be available on MAY 27th at 12 Noon Pacific Time as well.
Audience estimates reported for KAAT-FM may be substantially affected in particular demos and dayparts. In addition, estimates to stations that were not recorded in the deleted diaries may be slightly affected as a result of sample balancing and reprocessing procedures that accompany deletion of any diary from the sample.
Questions may be directed to your ARBITRON representative."