Harker: What is a Listener Worth?
May 31, 2011 at 7:05 AM (PT)
In the latest posting on its RADIOINSIGHTS blog, HARKER RESEARCH analysts GLENDA SHRADER BOS and RICHARD HARKER ask, "What is a Listener Worth?"
"Guess how much a listener is worth," they write. "Is it $4.59, $606, or even $1494? And are the most valuable listeners tuning to SIRIUS, PANDORA or a broadcast station? Find out in the latest Radio Insights post, 'What is a Listener Worth?' ... then calculate your own listener's worth."
Read the full blog here.