'Monster' Sales For Lady Gaga
June 1, 2011 at 3:25 PM (PT)
Congratulations to LADY GAGA and the entire INTERSCOPE team as GAGA's "Born This Way" album sold 1.108 million copies in the U.S. in its first week of release (5/23).
That is the biggest take any album has had since 50 CENT sold 1.141 million copies of “The Massacre” in MARCH 2005, and it nearly ties the record-setting total of "The EMINEM Show" from nine years ago.
The other albums from LADY GAGA also made big jumps on the chart, including her debut “The Fame,” which vaults 36-16 after 135 (!) weeks on the charts.
"As seen through the NIELSEN SOUNDSCAN numbers, music sales have been on a positive trend over the past several months, and LADY GAGA’s million-plus first week for Born this Way has pushed album sales up year-over-year for the first time in over five years," NARM Pres. JIM DONIO said. "With more strong releases on tap as we go into the summer, 2011 is shaping up to be a noteworthy year for music retail."
However, adding a dollop of intrigue into the news that over 400,000 of those sales were transacted through AMAZON.COM during its 99-cent digital-download sale. AD AGE quotes a BILLBOARD source who notes that AMAZON paid the regular wholesale price, much like every other retailer, which cost the company around $3 million for the exposure and promotion.