106.5 The Arch Announces 'U CALL IT LIVE'
June 2, 2011 at 12:07 PM (PT)
On MONDAY, 5/6, 106.5 THE ARCH (WARH-FM) will reveal their new online, audience-interactive music feature, "U CALL IT LIVE". The program, utilizing LISTENER DRIVEN RADIO, kicks off each week night between 8P-midnight. Listeners can go online to by clicking here, and open up a whole new way to pick and play their favorites.
Arch listeners will determine what the radio station will play, by voting to LIKE or DISLIKE their favorite songs online. As listeners LIKE and DISLIKE songs from the largest playlist ever compiled, music programming on The Arch will be automatically adapted to listener’s voting in "real time".
By allowing listeners to vote on their favorite music, as well as add unlimited new songs to the queue, "U CALL IT LIVE" will provide instant listener influence and interaction, while putting their listeners in complete control of the music heard on The Arch during the time slot. The "U CALL IT LIVE" programming will be available to the public for free, and can be accessed online through their computers or the companion mobile app available for smart phones.
For more information click here.