KKDO Rewards Facebook Fans With A Commercial-Free Weekend
June 3, 2011 at 11:13 AM (PT)
ENTERCOM Alternative KKDO (RADIO 94.7)/SACRAMENTO will go commercial-free this weekend -- SATURDAY, JUNE 4th and SUNDAY, JUNE 5th -- as a thank you to listeners and FACEBOOK followers who helped the station bypass the 14K and 15K mark. RADIO 94.7 rewards listeners for helping us find new fans on FACEBOOK by going commercial-free for every 1,000 FACEBOOK fans surpassed.
Something that helped RADIO 94.7 pass 15K is a promotion that will giveaway $5,000 and a trip to the 2011 LOLLAPALOOZA. RADIO 94.7 has teamed up with AUGUSTINE IDEAS OF ROSEVILLE, to use social networks to spread the word.
"We see that social media advertising is moving from a trend to the new norm," said SONNY MAYUGBA, EVP of AUGUSTINE IDEAS. "Here in SACRAMENTO, RADIO 94.7 has been a pioneer in using social media to engage with listeners. The station knows where its listeners are; they get it. We applaud 94.7’s vision, and are thrilled to be part of pushing social media to new heights in helping them reach new listeners on FACEBOOK and TWITTER, using this new medium to move the needle."