Arbitron Updates Tapscan Web
June 6, 2011 at 8:26 AM (PT)
ARBITRON's TAPSCAN Web 10.8 went live this past SATURDAY, JUNE 4th, and now features the Proposal XML export format. Proposal XML is a standard file format widely used by TV and rep firms to submit proposals to media buyers.
ARBITRON made a pledge to integrate Proposal XML into TAPSCAN Web after hearing some agencies would soon require that all proposals be submitted in this format beginning in the third quarter of this year.
In addition to Proposal XML, the newest version of TAPSCAN Web, which was recently awarded MRC accreditation, now includes other features, including Alpha Boomers (Adults 25-64) as a standard demographic. TAPSCAN Web 10.8 also includes Retail Spending Power Data updated to 2010 expenditure data.