Dial Global Inks Deal With The Weather Channel Radio Network
June 7, 2011 at 3:55 AM (PT)
DIAL GLOBAL has picked up exclusive advertising sales representation and distribution for THE WEATHER CHANNEL RADIO NETWORK, effective JULY 1st. TWCRN airs on over 300 radio stations, including CITADEL Talk WABC-A/NEW YORK, CLEAR CHANNEL Talk KTRH-A/HOUSTON, and CLEAR CHANNEL Talk WGST-A/ATLANTA.
"We are excited to add THE WEATHER CHANNEL's stellar brand to the lineup of programs and services that DIAL GLOBAL offers its 6,000 plus station affiliates," said TRITON RADIO NETWORKS CEO SPENCER BROWN. "And we are proud to be their exclusive network radio advertising sales representative."
"We look forward to incorporating THE WEATHER CHANNEL brand into our broadcast and digital offerings," said DIAL GLOBAL Co-President KEN WILLIAMS. "THE WEATHER CHANNEL represents a great investment for our clients and partners."
"Partnering with DIAL GLOBAL will bring the most depended upon source of weather information to an even larger radio audience," said THE WEATHER CHANNEL Local Group VP/GM MIKE PONS. "Weather information is one of the most important elements of a local newscast, and our content and brand will help radio stations and their advertisers to further connect with their audiences."