Ramsey: Make Podcasts More Accessible, Not Less
June 6, 2011 at 2:57 PM (PT)
The decision by RED ZEBRA BROADCASTING Sports WTEM (ESPN 980)/WASHINGTON, D.C. to withhold podcasts of its programming for 24 hours because to optimize ratings raised the ire of MARK RAMSEY. In essence RAMSEY believes the station is essentially "Cutting off its nose to spite the face."
"I don’t blame the station’s program director, because he is operating under a common assumption that he spells out explicitly: 'In order to be in the radio business, we need people to listen when we’re on the radio'," RAMSEY wrote. "The way radio is judged is through ratings and if people download podcasts and listen on headphones we don’t get credit for it. So we need to figure out ways to get people to listen when we get credit.
"No, actually. We need to figure out ways to make money by giving people with choices what they want when they want it."
RAMSEY lays out all the details here.