WRVU Sold To Nashville Public Radio, Flips To Classical
June 7, 2011 at 3:43 PM (PT)
The Board of Directors of VANDERBILT STUDENT COMMUNICATIONS and NASHVILLE PUBLIC RADIO agreed today to the transfer of the license of WRVU to NASHVILLE PUBLIC RADIO, reports INSIDEVANDY.COM. The station will flip to Classical Music WFCL, effective midnight TONIGHT.
WRVU's student-originated musical programming will continue to stream live online and, beginning this fall, over-the-air on WPLN's HD3 channel.
The VSC Board of Directors has been looking to sell WRVU's FM license for the past two years. On SEPTEMBER 16th, 2010, VSC publicly announced its intention to move WRVU programming online due to a decline of on-campus interest in the station and in potential operating revenue coming from print advertising. WRVU students and alumni responded by creating the website SaveWRVU.org to oppose the sale.
"If WRVU were to devolve to an online only format, one that is undifferentiated from one that could be operated from any dorm room, it is clear that WRVU would lose most, if not all community and student interest and will simply cease to exist as the vibrant student run organization that is, and has been for the past 57 years," the protestors wrote.
The VSC Board addressed those concerns by including a guaranteed HD radio channel for WRVU. Boars member MARK WOLLAEGER asserted in a press release that "this arrangement will allow 91.1 to preserve students’ radio experience online and on-air via HD, remain a community asset, develop an internship program at NASHVILLE PUBLIC RADIo and create financial security through an endowment for VSC."