Pandora Gets Competition As Last.fm's Personalized Radio Launches On Radio.Com Player
CBS Makes A Leading Edge Move
June 9, 2011 at 6:25 AM (PT)
Taking advantage of the technology of LAST.FM, the CBS INTERACTIVE MUSIC GROUP will now offer consumers the ability to create their own online stations via one-click functionality integrated into its RADIO.COM player. Featuring any of the more than 4.5 million artists in LAST.FM's library and nearly 12 million tracks, the player will provide listeners, for the first time, an infinite number of free streaming experiences across broadcast, online and personalized radio.
CBS INTERACTIVE describes LAST.FM as "a global music service that exposes its community of over 40 million users worldwide to new and relevant music through its proprietary 'scrobbling' technology. Scrobbling allows the audience to track the music they play on LAST.FM, RADIO.COM and on more than 600 music applications. LAST.FM then uses the collective intelligence to recommend the songs and artists that power its personalized radio stations."
"CBS is in the unique position of programming to consumers who appreciate high-quality local radio stations both on-air and online, but also value the ability to experiment with their own musical tastes," said CBS INTERACTIVE MUSIC GROUP Pres. DAVID GOODMAN. "We can easily accommodate the listener’s needs as a result of combining our breadth of assets, and by using them in a way that complements their inherent strengths and value proposition. Premium content from major-market brands like KROQ and WXRT, for example, is in high demand and will continue to foster growth online for many years to come. But in a world where consumers expect more and more control over their audio consumption we’re pleased to provide them with the best of both worlds."
Re-launched in JULY 2010, the RADIO.COM player is populated with hundreds of stations from CBS RADIO, and its streaming partners.