ACM Lifting Lives Fights Cancer This Month
June 9, 2011 at 9:20 AM (PT)
The ACM (ACADEMY OF COUNTRY MUSIC) announced today (6/9) that the JUNE theme for its monthly “My Cause,” web feature is “Country Beats Cancer.” The web feature drives awareness of artist-supported charitable organizations and supports fundraising efforts for those philanthropies.
“My Cause,” encouraging artists to speak on camera about their favorite charities at the 2011 ACM AWARDS. Last year, ACM LIFTING LIVES gave more than $25,000 to artists’ favorite charities through this program, and will again make donations in addition to driving fan awareness.
This month, “My Cause: Country Beats Cancer” is highlighting causes that help support cancer patients during their treatments. The charities supported include the “TOBY KEITH FOUNDATION and BRAD PAISLEY’s “St. JUDE TARGET HOUSE.
For info, visit www.acmliftinglives.org.