Kidd Kraddick Takes Mornings At KHMX
June 10, 2011 at 11:28 AM (PT)
YEA! NETWORK syndicated star KIDD KRADDICK IN THE MORNING, flagshipped at CLEAR CHANNEL Top 40 KHKS/DALLAS, has expanded into mornings from 5-9a at CBS Hot AC KHMX (MIX 96.5)/HOUSTON and online at www.Mix965Houston.com, beginning MONDAY (6/13). KHMX becomes KIDD's 86th affiliate.
KRADDICK's replacing MARIA TODD & BRAD BOOKER, beginning MONDAY, with TODD moving to afternoons from 2-7p taking over for DAVE MORALES who exits, as does BOOKER.
CBS RADIO/HOUSTON VP/Market Mgr. BRIAN PURDY commented, "MIX 96-5 is a long-time HOUSTON favorite radio brand and KIDD's show is a perfect compliment. It's topical, fun and entertaining and we know our listeners are going to love it."
KRADDICK said, "HOUSTON has been at the top of our affiliate wish list for nearly ten years. We do really well in all of our TEXAS markets so it looks like a natural and logical next step.
"We've had opportunities in HOUSTON in the past but the circumstances were never exactly right. We only want to be on if we can win, and with CBS as our partner for the first time, we think we have a chance to do well."
With its ensemble cast, KIDD KRADDICK IN THE MORNING is known for being completely irreverent and hilarious in one moment, then profoundly touching the next. KIDD and his crew have been lauded for their commitment to charity with KIDD's KIDS - the show's signature charitable cause which sends terminally and chronically ill children and their families to WALT DISNEY WORLD each NOVEMBER. The show is heard in 85 markets across the country and KRADDICK says his 86th affiliate will get lots of attention.
KHMX PD TRACY AUSTIN said, "We are thrilled to have MARIA continue to be part of the on-air line-up of Mix 96-5. She is a beloved HOUSTON personality and it makes sense that she has her own show!" AUSTIN described the show as a mix of hit music, listener calls, and entertainment news. "MARIA TODD is known for her pop culture knowledge, which she demonstrated on the popular game 'CAN'T BEAT MARIA'."
TODD & BOOKER were teamed together in FEBRUARY 2010 (NET NEWS 2/22/10), bringing her back to market after year at crosstown CUMULUS Top 40 KRBE, and BRAD from mornings at CBS sister Top 40 KKHH (HOT 95.7).
BOOKER told ALL ACCESS, "I have loved working with TRACY and MARK for the past three years and have had a lot of fun and am very proud of our accomplishments working for such a terrific company and group of people." Reach BRAD at (281) 435-3697 or email@example.com.
MORALES was upbeat, telling ALL ACCESS, "This was a great opportunity and I'm happy to explore new opportunities. I've got lots of friends and associates not only in H-TOWN, but in BIG D, too." Reach MORALES at (214) 455-1061 or firstname.lastname@example.org.