Fisher Turns On The Noizbeam
June 10, 2011 at 11:45 AM (PT)
FISHER COMMUNICATIONS, INC. has launched NOIZBEAM, a new digital media solution that will offer spoken-word (podcast) entertainment targeted to the 18-49 demographic. The distribution of this cutting-edge content will be featured across several mediums, utilizing the Internet, mobile applications, traditional broadcast and other non-traditional distribution methods.
NOIZBEAM, a collection of podcasts compiled into one easy-to-use network that are delivered on a regular basis, will focus on a variety of content from the latest in pop-culture to entertaining personal anecdotes. The content will be developed at the local level, with an opportunity for hosts to franchise the brand nationally beyond their regional markets.
"NOIZBEAM will engage and entertain an underserved -- and often difficult to reach -- Millennial audience with an innovative distribution spectrum that is intuitive to navigate, while offering advertisers targeted sponsorship opportunities across digital platforms and devices," said Fisher's SVP/Revenue & Business Development RANDA MINKARAH.
Currently, NOIZBEAM podcasts are created by hosts in the SEATTLE market. FISHER COMMUNICATIONS plans to continue to add digital shows based in the PACIFIC NORTHWEST, then add shows from across the country. Advertising opportunities on NOIZBEAM will range from network-wide or program-specific sponsorships, in-show product and/or brand placement and website banners.