Atrinsic Names Stuart Goldfarb Pres./CEO To Oversee Kazaa
June 13, 2011 at 3:01 PM (PT)
ATRINSIC, INC., a marketer of direct-to-consumer subscription products such as KAZAA, has appointed STUART GOLDFARB Pres./CEO, effective immediately. GOLDFARB has over 20 years experience leading operational and strategic change in subscription, direct marketing, e-commerce and media companies, most recently as Pres./CEO of BERTELSMANN DIRECT NORTH AMERICA.
"STUART's career achievements in building and growing businesses, particularly with subscription models, have been demonstrated again and again. My fellow Board members and I have worked with STUART over the past year and a half and we are certain that his outstanding leadership qualities, passion and drive will ensure ATRINSIC's future growth," said JEROME CHAZEN, Chairman of ATRINSIC's Board of Directors. "We are delighted that he will be building our business and guiding it forward."
"This is an exciting time for ATRINSIC," GOLDFARB said. "I am proud and privileged to have an opportunity to help shape the company at this important juncture. ATRINSIC has a number of strong assets including ATRINSIC INTERACTIVE, one of the leading Internet search marketing agencies and I believe that the opportunity that ATRINSIC now has with KAZAA has never been larger. The music market is massive; more people consume music than ever before; the music industry is in the midst of a tumultuous revolution. Companies that can deliver digital subscription models that really work for music consumers will reap rewards for their shareholders.
"The future of music lies in streaming digital subscription services," he continued. "More people are listening to more music in more places than ever before. The technology for delivering mobile and web based streaming music instantly to listeners everywhere they go is robust. And the tools to allow listeners to discover relevant new music based upon algorithmic data, as well as social graph connections, are rapidly developing. KAZAA is one of only a handful of companies that has license agreements with the record labels that allow it to take full advantage of these opportunities. I look forward to working with ATRINSIC's dedicated team and industry partners."