Big Machine Label Group Names Jake Basden Director Of Publicity
June 15, 2011 at 9:15 AM (PT)
BIG MACHINE LABEL GROUP/NASHVILLE CEO/Pres. SCOTT BORCHETTA, has appointed JAKE BASDEN to the position of Director of Publicity. BASDEN will oversee all aspects of media relations for all three labels under the BIG MACHINE LABEL GROUP, including BIG MACHINE RECORDS, THE VALORY MUSIC CO., and REPUBLIC NASHVILLE.
“We have been on a search to find just the right dynamic to head up the BIG MACHINE LABEL GROUP PUBLICITY DEPARTMENT, and in BASDEN I think we've found just that,” said BORCHETTA. “There were many great candidates but JAKE's passion and get-it-done attitude, as well as a great background with EDELMAN NY, tipped the scales. He's a big thinker and has a unique perspective on how we are going to move forward.”
BASDEN most recently worked as a Director in the Sports and Entertainment Division of EDELMAN NEW YORK. He has also worked with artists such as LADY ANTEBELLUM, MARTINA McBRIDE, CRAIG MORGAN, LADY GAGA, WEEZER, and T.I. JAKE has also worked as a media specialist in the NEW YORK offices of OGILVY PUBLIC RELATIONS.
BASDEN added, “NEW YORK was very good to me and taught me a lot. I am looking forward to bringing my big agency work ethic and key learning’s from the BIG APPLE to the BIG MACHINE LABEL GROUP and its roster of artists.”
BASDEN will officially take on his new position JULY 11th, and can be reached at (615) 324-7769 or firstname.lastname@example.org.