Adelante Names Gerardo Martinez Market Manager For KBBU, KSTV-TV
June 21, 2011 at 4:35 PM (PT)
ADELANTE MEDIA GROUP, LLC, has appointed GERARDO MARTINEZ Market Manager for Regional Mexican KBBU/MODESTO, CA and SACRAMENTO/STOCKTON/MODESTO DMA TV station KSTV. Previously, he was GM of ESTRELLATV in SACRAMENTO.
"Our goal at ADELANTE is to form a senior management team full of number-one draft choices that are the best fit for our needs," ADELANTE COO ED KRAMPF said. "I had been searching for some time to find someone for our SACRAMENTO DMA TV station, and when the MODESTO position also came open, there was no doubt my first call was going to be to GERARDO. His combination of radio and television experience and his knowledge of the business communities in all three of the major cities we cover are unmatched. This is a great day in ADELANTE’s relatively short history.”
"It is a true honor to be asked to join the ADELANTE team," MARTINEZ said. "The vision that ED and our CEO JAY MEYERS have created is something that I want to be a part of, to do my part in building the very best broadcast company in the country specializing in reaching the fast growing Hispanic population. We’ve got great products with KBBU broadcasting our LAGRAND Regional Mexican format, and KSTV affiliated with AZTECA AMERICA. To be able to use my experience in two great mediums, radio and TV, in one job is truly a dream come true."
"GERARDO is a special individual and he’s going to fit right in," added ADELANTE CEO JAY MEYERS. "My only concern is that he has an MBA and that means he’s clearly smarter than me. But I promise not to hold that against him. Seriously, this is a great day for our company."