'Immortals' Movie Enters Into Promotional Partnership With Clear Channel Radio
June 24, 2011 at 3:56 AM (PT)
RELATIVITY MEDIA's theatrical trailer for its adventure film "Immortals" will debut in theaters on WEDNESDAY, JUNE 29th with the opening of "Transformers: Dark of the Moon," but audiences will be given a unique sneak preview through a promotional partnership with CLEAR CHANNEL RADIO via its on-air and online network, as well as on iHEARTRADIO.
On MONDAY, JUNE 27th, RYAN SEACREST will lead this effort by kicking off the Immortals trailer debut on his CLEAR CHANNEL Top 40 KIIS/LOS ANGELES show in the 6a hour and will also feature the trailer through his social media and digital platforms including FACEBOOK, TWITTER and RYANSEACREST.COM. Seacrest will also tease the sneak preview on-air on FRIDAY before MONDAY's debut.
Also on MONDAY, JUNE 27th, CLEAR CHANNEL's on-air personalities, on approximately 400 stations in 150 markets, will promote the trailer debut and will direct listeners to a group of digital networks including iHEARTRADIO, individual station websites, FACEBOOK pages, and TWITTER accounts.
CLEAR CHANNEL RADIO CEO JOHN HOGAN said, "CLEAR CHANNEL is focused on delivering exciting music and entertainment experiences to fans wherever they are and has the promotional power to reach listeners in 150 markets across the country. Our partnership with RELATIVITY MEDIA is another clear indication that CLEAR CHANNEL can provide its listeners exciting, unique content that no other company can."