Walter Sabo Named COO At Merlin Media
June 27, 2011 at 7:56 AM (PT)
RANDY MICHAELS' MERLIN MEDIA has named longtime talk radio consultant WALTER SABO as COO. SABO, a former executive at ABC RADIO NETWORKS, RKO RADIO and NBC's FM station group, founded his SABO MEDIA consultancy in 1984 and, among other accomplishments, created the unusual and successful FM Talk format at WKXW (NEW JERSEY 101.5)/TRENTON. More recently, he created Internet viral ad agency HITVIEWS and has been consulting several companies; he consulted programming at SIRIUS XM RADIO for several years.
"WALTER has unparalleled experience and a true passion for this industry, making him a perfect fit to lead MERLIN MEDIA's operations. He has founded two businesses of his own in SABO MEDIA and HITVIEWS, and that core competency will be hugely valuable to us," said CEO MICHAELS. "Success requires building brands that are unique, desirable and difficult to duplicate. WALTER has the vision, intelligence, leadership skills, and experience to move MERLIN beyond current convention and to take advantage of emerging media opportunities. It also means attracting special, talented people, and Walter knows how to do that."
"We are attracting the best marketing and performing talent in all phases of the entertainment industry to build MERLIN's compelling assets," said SABO. "No other mass media company has our ability to innovate and then captivate a significant share of audience and revenue."