WXSS Listener Sings Like Lady Gaga
June 27, 2011 at 9:22 AM (PT)
ENTERCOM and INTERSCOPE RECORDS have announced the Grand Prize Winner of their multi-station, multi-platform singing competition entitled "Sing Like LADY GAGA." NICOLE BRUNKER, who participated through WXSS (103.7 KISS FM), wins a trip for two to meet LADY GAGA and INTERSCOPE RECORDS representatives in late AUGUST.
ENTERCOM SVP/Programming PAT PAXTON said, "The Sing Like competition is a completely new way for radio to engage with its audience. Along with deepening engagement between listeners and stations, they increase advertising sales and create valuable promotional platforms for artists. For Sing Like LADY GAGA, we saw a significant increase in traffic to our affiliates' websites. With over 1.5 million page views and a 40% referral rate on social platforms coming out of the contest, we are confident in the future potential of our Sing Like initiatives. We were thrilled to work with INTERSCOPE and LADY GAGA on this latest competition and look forward to many more Sing Like opportunities in the future."
INTERSCOPE-GEFFEN-A&M SVP CHRIS LOPES said, "ENTERCOM was a terrific partner on this initiative to bring Sing Like LADY GAGA to listeners nationwide. We are delighted to provide the special and unique opportunity for one lucky fan to connect with their idol."