Oasis Lets Listeners 'Drive' The Music At WBTU, WJFX
June 27, 2011 at 10:17 AM (PT)
OASIS RADIO GROUP has pacted with LISTENER DRIVEN RADIO to use the LDR Takeover platform for Country WBTU (US 93.3) and Top 40 WJFX (HOT 107.9)/FORT WAYNE radio, IN. WBTU will offer "Pick it and Click It" every night from 7p-midnight, billing it as "radio by the people, for the people," while WJFX will use LDR during the nights shift, where listeners call the shots on what gets played minute-by-minute on the air.
"FORT WAYNE radio listeners have never been given this amount of control over the music on local radio," LDR Pres. DANIEL ANSTANDIG noted. "OASIS RADIO GROUP is breaking new ground for their community, offering hyper-local programming controlled by the audience. We are excited to be a part of the local radio revolution!"
"The OASIS RADIO GROUP prides itself in being a young, progressive and aggressive company," GM PHIL BECKER said, Using the LDR technology continues to move us away from being a company with just transmitters and towers. Who better to select the product than the people who are your consumers? As a industry we need to empower and let go of being 'in control.' DANIEL and his team are a key part of our evolution."