Verizon FiOS TV Adds SWRV To Lineup
June 28, 2011 at 4:43 AM (PT)
VERIZON FiOS will add SWRV -- the first 24/7 interactive music video network that puts the viewers in control -- in all FiOS TV markets. The 24/7 linear channel is available to FiOS TV Extreme HD and Ultimate HD customers nationwide on channel 1799.
"We're pleased to have SWRV join our lineup. It’s a great addition to the music channel offerings on FiOS TV and its interactive capability for viewers gives music lovers a chance to participate in what they see and hear," said FiOS VP/Programming and Marketing TERRY DENSON.
"There’s no denying that interactivity is a big direction for TV and SWRV is up to the task of leading that charge," stated MUSIC CHOICE Pres./CEO DAVE DEL BECCARO. "It’s clear that today's generation of music fans are interested in having a say and participating in their programs; we’re excited to be giving them a music video network they can control and be a part of, while also connecting with their friends in their existing social networks."