Rihanna Named Barbados' Ambassador For Tourism
June 28, 2011 at 11:43 AM (PT)
The BARBADOS TOURISM AUTHORITY announced this week that pop sensation RIHANNA has become BARBADOS' ambassador for tourism. The star, who was born and raised on the island, will undertake a three-year promotional partnership with the BARBADOS TOURISM AUTHORITY including advertising campaigns, concerts and social media promotion.
"BARBADOS is stunningly beautiful island known for its lush tropical scenery, white sand beaches and turquoise oceans, but it often doesn't get the same recognition for its natural beauty that some other island destinations such as HAWAII do," noted ALEX FRANCIS of TRAVELMATCH.CO.UK. "RIHANNA's partnership with the BARBADOS Tourism Authority is sure to draw more attention to this amazing destination."
RIHANNA said in a statement: "BARBADOS is a place like no other and one of the reasons for this is the spirit and national pride of our people. I want each and every visitor to this beautiful island to experience what makes this destination different from all others and that is the spirit and warmth of my fellow Barbadians."
The partnership will officially begin on AUGUST 5th with a celebratory concert in BRIDGETOWN, BARBADOS.