WWBA/Tampa Inks Deal To Carry Updates From TV Station
June 30, 2011 at 6:06 AM (PT)
GENESIS COMMUNICATIONS Talk WWBA-A/TAMPA inks a "joint content arrangement" with crosstown CBS affiliate WTSP-TV (10 NEWS) for local news and weather updates and simulcasts of 10 NEWS broadcasts.
"This partnership combines the resources of 10 NEWS and WWBA AM 820 NEWS to reach local radio audiences with award-winning news, weather and investigative content on a daily basis," said WTSP Pres,/GM KEN TONNING. "With hurricane season under way, we look forward to extending the reach of our severe weather, tropical storm and hurricane coverage to the WWBA AM 820 NEWS listening audience as well."