Gospel Music Channel Announces New Initiative, Music Rebrand
June 30, 2011 at 6:26 AM (PT)
GOSPEL MUSIC CHANNEL (GMC) announced a music rebrand with new music programming starting TUESDAY, JULY 5th. The rebrand comes in support of GMC's "UPLIFT SOMEONE" initiative. The initiative is a pro-social movement designed to remind others how easy it is to commit kind and positive acts for others.
The “UPLIFT SOMEONE” movement began with the 42ND DOVE AWARDS in APRIL when DENVER BRONCOS' TIM TEBOW presented STEVEN CURTIS and MARY BETH CHAPMAN with GMC’s first “UPLIFT SOMEONE” award. This award recognizes artists who have encouraged people across the nation to make the world a better place by inspiring acts of positivity and kindness.
In support of the campaign, GMC will start every weekday with three hours of “Uplifting” music. Premiering on TUESDAY, JULY 5th from 7-9a (ET) is the music video block “Uplifting Urban” featuring Urban, Hip-Hop, and Contemporary Gospel music from artists KIRK FRANKLIN, LECRAE, DEITRICK HADDON, MARY MARY and others. “Uplifting Urban” will be followed by one hour of “Uplifting Pop” starting at 9a (ET), featuring videos from AMY GRANT, BRANDON HEATH, MERCYME, FRANCESCA BATTISTELLI and TOBYMAC among others.
GMC will also dedicate one hour per week on SUNDAYS to wholesome Country music in the new block “Uplifting Country" with inspiring Country artists like TAYLOR SWIFT, RASCAL FLATTS, SHANIA TWAIN and TRACE ADKINS.