Big Machine Label Group Teams With Brickyard 400
July 1, 2011 at 6:58 AM (PT)
The BIG MACHINE LABEL GROUP has secured naming rights for the BRICKYARD 400, the NASCAR SPRINT Cup race held at the INDIANAPOLIS MOTOR SPEEDWAY. The official "festival environment" at the track will be named the "BRICKYARD 400 PRESENTED BY BIGMACHINERECORDS.COM" and will take place SUNDAY, JULY 31st.
In addition to the race, JUSTIN MOORE, THE BAND PERRY, BRANTLEY GILBERT, and THOMAS RHETT will kick off the day’s festivities with acoustic sets. RASCAL FLATTS will take the stage for a pre-race mini concert, before singing the National Anthem. REBA MCENTIRE will also lend her voice for “AMERICA The Beautiful.”
BIG MACHINE LABEL GROUP/NASHVILLE CEO/Pres., SCOTT BORCHETTA said, “Music and racing are in my DNA and I’ve been involved in connecting the two for quite some time. With the recent sponsorship of DAN WHELDON’s INDY 500 winning effort, the BIG MACHINE RECORDS brand is more recognizable than ever. Now, the BIG MACHINE LABEL GROUP is returning to INDY and bringing superstars RASCAL FLATTS, REBA, THE BAND PERRY, JUSTIN MOORE, BRANTLEY GILBERT, and others to create an amazing racing and music experience for the fans. If you don’t have tickets, run, don’t walk – this is going to be an incredible day and you want to be there.”