AARP And Concord Music Launch Internet Radio Station Aimed At Adults
July 5, 2011 at 3:54 AM (PT)
AARP and CONCORD MUSIC GROUP have teamed up to create a new multi-media, online resource designed to help adults find the music they love in the digital age. AARP INTERNET RADIO, a free music player provided by SLACKER, features 18 free streaming channels of handpicked music catering to the musical tastes of Americans age 50+ and is the initiative's centerpiece. Its aim: to make enjoying music intuitive and fun--especially for people who have been largely underserved by conventional music sources.
"AARP and CONCORD MUSIC are uniquely positioned to help adults connect with the artists they love and become engaged in the online community of music," said AARP SVP/Media Properties HUGH DELEHANTY. "Our internet radio is easy to use and makes new resources available to people who may not be used to getting their music online, as well as those who already are."
"Finding new music and even old favorites has become more complicated and difficult for so many people," said CONCORD MUSIC GROUP Pres./CEO GLEN BARROS. "AARP is a trusted source of information and guidance. Working closely with them, we aim to help adults across the country reconnect with the enjoyment of music and the artists who create it."
To experience AARP's Internet Radio, visit www.aarp.org/music.