ESPNradio.com Launches New Digital Audio Player
July 5, 2011 at 4:27 PM (PT)
ESPNRADIO.COM has launched a new digital audio player allowing fans the ability to build their own custom sports audio experience through ESPN AUDIO NOW. Featuring a new ESPN Audio recommendation engine, the new player will record fan’s preferences based on previously listened to content and offer suggested content without any user interaction.
"ESPN AUDIO NOW is our latest and most advanced offering in the evolution of our digital audio platforms," ESPN VP/Digital Partnerships & Sales Development MARC HORINE said. "Keeping personalization features at the core of this new player in addition to enhancing audio quality, we aim to reach sports fans at work with our most innovative audio experience, while also collaborating with advertisers to deliver new and unique experiences and treatments."
The new ESPN Audio NOW player is now available at http://espn.go.com/espnradio/play.