Pew Research: Smartphone Ownership At 35% In U.S.
July 12, 2011 at 3:58 AM (PT)
In the near future, the majority of your listeners will be carrying smartphones. A new PEW poll found that smartphone adoption is growing in most demographics. "The PEW poll estimates that 35% of American adults own a smartphone device," reports CNET.COM. "The data is based on a survey conducted in MAY, which found that 83% of U.S. adults have a cell phone, and 42% of those people have a smartphone."
Smartphone ownership cuts across the demographic spectrum, with the highest concentration according to PEW, "financially well-off and well-educated; under the age of 45; and African-American and Latinos."
ANDROID phones are the most popular, with 35% of respondents owning one. APPLE's iPHONE was tied for second with BLACKBERRY, both enjoying a 24% penetration. PALM had 6% and WINDOWS phones accounted for just 4% of the survey.
CNET notes, "Internet access is critical to smartphone owners: 87% access the Web or e-mail on their phone, with 68% of that group accessing such information on a daily basis. Nearly 25% of smartphone owners say that their phone is the primary Internet connection in their lives, rather than the traditional desktop computer or laptop; one-third of this group also lacks a broadband connection at home."