Interactive One, NBC News Ink Partnership
July 12, 2011 at 4:27 AM (PT)
RADIO ONE's INTERACTIVE ONE and NBC NEWS have announced a partnership for ad sales and content collaboration between NBC's THEGRIO.COM and INTERACTIVE ONE's NEWSONE.COM digital news division. The partnership launched JULY 1st and includes co-marketing and promotional opportunities.
"With the African-American audience representing one of the fastest growing consumer segments online, this partnership is a huge growth opportunity for both THEGRIO and NEWSONE," said NBC NEWS President STEVE CAPUS. "This is a smart play for both sides as we combine the best of these two platforms to enhance African-American journalism."
"With a focus on connecting Black America, INTERACTIVE ONE's relationship with its user communities makes it an invaluable partner for THEGRIO as we look to expand the reach of our trusted news content," said DAVID WILSON, managing editor of THEGRIO.COM. "We'll be able to connect with audiences and customers that we've never been able to reach before."
"This relationship provides an unprecedented offering and opportunity in the digital news space," said TOM NEWMAN, President of INTERACTIVE ONE. "Bringing NBC NEWS' high quality journalism together with INTERACTIVE ONE's deep focus on the African-American audience allows us to better cover the issues and stories that matter to them."
"Our access to the most engaged African-American audience online, combined with NBC NEWS' high quality journalism expertise is a recipe for not only exceptional content for a broader audience, but also more compelling product offerings for advertisers," said KEITH BOWEN, Chief Revenue Officer of INTERACTIVE ONE. "This partnership will create marketing opportunities that are yet unseen in the African-American digital space."