Radio Show Adds 'The Road Ahead: Entertainment And Information In The Car' Session
July 12, 2011 at 12:17 PM (PT)
The RADIO ADVERTISING BUREAU (RAB) and the NATIONAL ASSOCIATION OF BROADCASTERS (NAB) have added "The Road Ahead: Entertainment and Information in the Car" to the lineup of sessions for this year's RADIO SHOW program. The session will be held THURSDAY, SEPTEMBER 15th at the HYATT REGENCY CHICAGO.
Radio has been the king of in-car media for most of the history of the automobile, despite a constantly evolving environment featuring new devices and services. Presented by ARBITRON, EDISON RESEARCH and SCARBOROUGH RESEARCH, "The Road Ahead: Entertainment and Information in the Car" will address the past, present and future of entertainment, information and communications in cars. This multimedia session will provide insights about consumer interest and the adoption of various in-car media and technologies. It will include data measuring the shifts in behavior since the ARBITRON/EDISON 2003 "In Car" study -- shifts brought on by the number of new options available in today's cars.
"Radio remains the dominant in-vehicle resource for audio information and entertainment. It's the local listener's companion on the way to work and to shop," said RAB Pres./CEO JEFF HALEY. "Understanding consumer use and attitudes about in-car information and entertainment can help the radio industry to remain essential on the 'Road Ahead,'" added HALEY. "We are excited to have the findings of this study revealed at RADIO SHOW 2011."