Talk Reportedly Out, A Musical 'Breeze' Coming To WECK-A Buffalo
July 13, 2011 at 3:55 AM (PT)
CULVER COMMUNICATIONS Talk WECK-A/BUFFALO has parted ways with more on-air personalities, and is prepping for a flip to a music format, reports THE BUFFALO NEWS.
"[Station owner DICK GREENE] offered me a chance to stay in a different position," midday talk host NICK MENDOLA told THE NEWS. "They didn't want me to do talk anymore. They wanted me to stay on in sales."
PD BRAD RITER is also out. RITER, "host of a sports talk show from 3-6p daily, was told TUESDAY his position was terminated because of the format change," wrote the paper. "They're changing their format," said RITER. "They're starting to play music. Talk radio was not cost-effective. It was not working financially."
The report says the new music format, citing unnamed sources familiar with the station, will consist of a hybrid of genres and include artists as varied as FRANK SINATRA and COLDPLAY, and use the moniker "THE BREEZE."