Clear Channel Radio Partners with MyGoodDeed For 9/11 Volunteerism
July 14, 2011 at 11:20 AM (PT)
CLEAR CHANNEL RADIO will partner with MYGOODDEED, the national 9/11 nonprofit organization, and HANDSON NETWORK, the volunteer activation division of Points of Light Institute, to inspire tens of millions of CLEAR CHANNEL listeners to perform good deeds, volunteer and engage in charitable activities in observance of the federally-recognized 9/11 National Day of Service and Remembrance. As part of the partnership, CLEAR CHANNEL will donate over $7 million of media for on-air public service messages as well as encourage stations at the local level to support community-based volunteer events during the 9/11 Day Observance on SEPTEMBER 11th.
"CLEAR CHANNEL RADIO is committed to engaging the energy and compassion of its listeners to support causes that impact us all," CC Dir./Marketing and Communications JESSICA KING. "We are proud to inspire millions of listeners -- from the smallest of towns to the biggest cities – to come together, remember, and pay tribute to the heroes of 9/11 by participating in what will be the largest day of service in U.S. history."
Beginning on AUGUST 29th and running through SEPTEMBER 11th, 850 CLEAR CHANNEL RADIO stations will join forces to support the 9/11 Day Observance national public service campaign entitled "I Will." The on-air spots, which will feature celebrities and military veterans, aim to raise awareness of the 9/11 Day Observance, activate listeners to visit the official website for the observance, 911day.org, and post voluntary pledges to engage in charitable service or good deeds in tribute to the 9/11 victims and survivors and those that rose in service in response to the attacks nearly a decade ago.