WLUM Ups Michelle Rutkowski To MD
July 15, 2011 at 2:04 PM (PT)
MILWAUKEE RADIO ALLIANCE Alternative WLUM (FM 102/1)/MILWAUKEE names MICHELLE RUTKOWSKI as MD. She recently shifted from nights to middays at the station. MICHELLE has been at WLUM since its relaunch as FM 102/1 five years ago -- although the press release noted this move was effective retroactively to 1996.
"Look, you might as well not call me unless you are working an EVERCLEAR record," MICHELLE states from her time machine.
WLUM PD JACENT JACKSON said, "MICHELLE used to be awesome. But then she started playing all these damn EVERCLEAR records when she moved to middays and she literally thinks it is 1996. I mean, we already gave her the job and I’d take it back if I could. It’s not like I can argue with her analysis that alternative radio had great ratings in 1996, so maybe she is actually ahead of her time."