What's 'New And Fresh' In Chicago?
July 19, 2011 at 6:38 AM (PT)
WKQX/CHICAGO, currently LMA'd from EMMIS COMMUNICATIONS to MERLIN MEDIA has introduced a slap at crosstown CBS RADIO AC WCFS (FRESH 105.9).
As ALL ACCESS reported YESTERDAY (NET NEWS 7/18), in a nod to WKQX's pre-Alternative heritage, MERLIN brought back the station's longtime morning man from the 1980s, ROBERT MURPHY, to do a morning show 5-10a (CT) weekdays while the station shifts to a reportedly temporary Hot AC format like its sister station WRXP/NEW YORK is doing.
MURPHY started using "101.1 FM NEW & FRESH," on the air this morning.
WCFS is set to drop its AC format, and the "FRESH" positioner on AUGUST 1st, when the frequency will be used to simulcast sister News WBBM-A on its 105.9 frequency (NET NEWS 7/14).