Marketron And Emmis Interactive Announce Strategic Partnership
July 19, 2011 at 9:11 AM (PT)
MARKETRON and EMMIS INTERACTIVE have entered into a strategic partnership to arm radio and media organizations with the capabilities needed to drive higher performance and enable maximum revenue potential amidst the exploding interest in digital advertising. EMMIS INTERACTIVE will partner with MARKETRON to integrate its suite of products including BASESTATION, GEOSTATION and TAGSTATION into MARKETRON's MEDIASCAPE open ecosystem platform.
"MARKETRON has taken a clear leadership position by investing in the advancement and future of our industry. By providing all radio organizations with the technology solutions needed for both traditional and digital operations and an open ecosystem platform that connects radio stations to the different solution providers that are critical to their business and sales operations, MARKETRON is helping to secure the future of radio. We believe MEDIASCAPE is taking radio exactly where it needs to go," said EMMIS INTERACTIVE Co-Pres. DEBORAH ESAYIAN. "The vision behind this approach dovetails exactly with ours -- helping the industry create engagement with its listeners and its customers and providing a way for advertisers to enjoy both visibility and accountability in all their interactions with our radio brands."