Citadel Media Names Rad Messick Classic Hits PD
July 19, 2011 at 11:56 AM (PT)
CITADEL MEDIA has appointed RAD MESSICK PD for its 24-hour Classic Hits format. Previously, he was SVP for BROADCAST ARCHITECTURE where he developed innovative research platforms for a broad array of network and local radio partners. He has also programmed station such as WKGR-WPBZ/WEST PALM BEACH; WDIZ/ORLANDO; WQXM/TAMPA; WFYV/JACKSONVILLE; and WVAE/CINCINNATI.
"RAD brings unparalleled expertise and a strategic understanding of adult formats to our Classic Hits brand,"CITADEL MEDIA SVP/Programming and Distribution CARL ANDERSON said. "The research component is critical to our continued success and an area where RAD clearly excels. He is already well known to many of our affiliates and will be a tremendous asset to our team."
"I’ve had the pleasure of working with members of CITADEL MEDIA’s leadership in varying capacities through the years so I’m looking forward to my new role on the inside," said MESSICK. "Classic Hits has a loyal following and I’m excited to build on the format’s reputation and deliver the music that resonates with our audiences."