Alan Burns & Associates To Release Findings Of Second Annual Female Radio Study
Online Streamers Not Eroding Radio Usage
July 20, 2011 at 3:57 AM (PT)
Data to be released by ALAN BURNS AND ASSOCIATES this THURSDAY, JULY 21st during a free webinar, at 2p (ET)/11a (PT) in cooperation with ALL ACCESS and DMR shows that women who listen to PANDORA and other non-radio music streaming services still use radio as much as other women.
"In fact, women who pay for music streams actually report listening to radio slightly more than most women on a daily basis," CEO ALAN BURNS said. "These are music lovers, and it looks like the more ways they have to listen to music, the more time they spend doing it."
ALAN BURNS AND ASSOCIATES conducted its second annual largest-ever study of female radio listeners and will unveil the results in a series of four webinars beginning this THURSDAY, JULY 21st, presented by ALL ACCESS and DMR. Over 2,000 female listeners to AC and Top 40 stations were interviewed regarding their attitudes toward and usage of radio, digital and social media, and their own personal priorities.
The first webinar will cover study headlines, usage and attitudes toward radio, what’s happening with in-car listening, radio’s digital competitors and radio’s own online efforts, and women’s interests. The webinar is scheduled for 2p (ET)/11a (PT) THURSDAY. To register for this free webinars click here.