McGavren Guild Media To Rep Deer Creek Broadcasting
July 20, 2011 at 7:52 AM (PT)
MCGAVREN GUILD MEDIA has entered into a representation agreement with DEER CREEK BROADCASTING/CHICO, CA. The rep firm will become the national sales representative for DEER CREEK's radio stations.
DEER CREEK GM/Partner DINO CORBIN commented, "DEER CREEK BROADCASTING in CHICO is excited about our new partnership with MCGAVREN GUILD MEDIA. As the only locally owned and operated radio group in the CHICO market we see a huge upside to the independent and exclusive national representation that MCGAVREN GUILD offers."
MCGAVREN GUILD MEDIA Pres./CEO LISA SIROTKA-SONNENKLAR added, "We share DINO's enthusiasm for our new partnership. As independent owners, we share common ground, experiences, and business philosophies, and we also know that we have to work more aggressively and more creatively to win in the face of competition. This collaborative spirit will help us attain new levels in the market and we look forward to performing at the highest level for DINO, his team, and the DEER CREEK RADIO stations."