McGavren Guild Media Expands Relationship With Union Broadcasting
July 22, 2011 at 4:54 AM (PT)
MCGAVREN GUILD MEDIA has reached an agreement to represent UNION BROADCASTING Sports WHBE-A/LOUISVILLE, expanding its existing relationship with the broadcaster.
UNION BROADCASTING Pres. CHAD BOEGER said, "UNION BROADCASTING has had a long-standing relationship with MCGAVREN GUILD MEDIA as our national representative in KANSAS CITY for AMERICA's largest all sports station, Sports Radio 810 WHB-A . We have been extremely pleased with their performance. We are expanding our group to include the LOUISVILLE market and have debuted the new all sports station, ESPN 680 WHBE-A. Again, we are choosing MCGAVREN GUILD MEDIA. They understand the power, loyalty, exclusive audience and effectiveness that our particular brand of sports format delivers to advertisers nationwide!"
MCGAVREN GUILD MEDIA Pres./CEO LISA SIROTKA-SONNENKLAR added, "We are thrilled to grow alongside the great folks at UNION BROADCASTING. We congratulate them on the debut of WHBE-A and thank them for their continued partnership with MCGAVREN GUILD MEDIA. They are wonderful teammates and our companies share many of the core values and practices necessary to succeed as independently
owned businesses. Simply put, and definitely appropriate for their formats, working together with the team at UNION, we can knock it out of the park in national sales!"