Ex-WME VP Kathy Armistead Olen Launches New Nashville Company
July 25, 2011 at 1:47 PM (PT)
Veteran music industry executive KATHY ARMISTEAD OLEN, former VP/Brand Agent for WME (formerly WILLIAM MORRIS AGENCY), has launched ATTICUS BRAND PARTNERS, LLP today (7/25). The company will be based in NASHVILLE and will specialize in tour sponsorship, product endorsement, licensing, music placement and other forms of partnership between brands and musical artists of all genres.
"We are very excited about KATHY's next step in the business of connecting artists and brands. We are certain that this new venture will offer all our WME clients the best of what she has to offer," said GREG OSWALD and ROB BECKHAM, co-heads of WME/NASHVILLE.
"We are excited by the support of our national brand friends as well as artists and managers who've been so encouraging about the launch of ATTICUS BRAND PARTNERS,” said KATHY ARMISTEAD OLEN. “The key to a successful partnership between brands and artists is making the perfect match from the start. We have established a great track record over nearly two decades in the music industry identifying, introducing, negotiating and joining the right brand with the right artist, resulting in individualized deals that work well for everyone's objectives."
Prior to joining WME, ARMISTEAD OLEN was Dir./Marketing for NASHVILLE ARENA, currently known as BRIDGESTONE ARENA.
In addition, LINDSAY FRIEGOOD, joins the company as Dir./Brand Partnerships. FRIEGOOD previously worked directly with KATHY at WME.