Another Unusual Hire By Merlin Media In New York?
July 26, 2011 at 5:34 AM (PT)
The latest rumor coming out of the cave at MERLIN MEDIA's stunting WEMP (101.9 NEW)/NEW YORK is a head scratcher. ALL ACCESS has learned that former GOOMRADIO.COM Head of Urban Programing and long time CLEAR CHANNEL Urban WWPR (POWER 105.1)/NEW YORK ED LOVER SHOW member WILL 2 B has moved in and made himself quite comfortable in the EMMIS Top 40/R WQHT (HOT 97)/NEW YORK building on HUDSON STREET -- but is employed by 101.9 NEW.
This would be the second hire that doesn't jive with the rumored all-News format, as longtime AC programmer PETE SALANT joined MERLIN MEDIA in an "unspecified programming role" earlier this month (NET NEWS 7/8).
WILL 2 B is currently the writer/editor of the daily HOT FLASH for SHEPREP.COM, a radio prep service geared towards the female demographic -- so perhaps that is the connection, as MERLIN is expected to roll out a female-targeted News/Talk station in NEW YORK.
Follow WILL 2 B on Twitter @will2bee or check out his blog at will2bee.tumblr.com.