Momentum Media Marketing Brings Australia's 'The Soul Lounge' To The U.S.
July 27, 2011 at 4:32 AM (PT)
MOMENTUM MEDIA MARKETING has partnered with THE SOUL LOUNGE, hosted by Australian radio's SCOTTY MAC and DANNYBOI, to bring the four-hour weekend program to AMERICA.
"SCOTTY MAC and DANNYBOI are two Y-generation presenters who are on a mission to redefine how Soul and R&B is presented on the radio," says MOMENTUM Pres. SHAWN SMITH. "These guys live and breathe the music and connect with the audience in a totally unique way."
THE SOUL LOUNGE is executive produced by ALL ACCESS Urban Editor and Urban programming
legend, JERRY "THE DOCTOR" BOULDING. "In order to find ratings and revenue success you need a great destination," said THE DOCTOR. "THE SOUL LOUNGE is such a place. Come to THE SOUL LOUNGE for more effective weekend programming. It's the powerful new PPM-friendly way to lure listeners to your frequency."
THE SOUL LOUNGE will debut on its first American station, RADIO POWER INC. Urban Translator W261AX (WAMO 100.1)/PITTSBURGH on AUGUST 7th.
"I love the whole vibe of THE SOUL LOUNGE," said WAMO PD TIM SHELTON. "SCOTTY MAC and DANNYBOI are smooth and sophisticated with a totally fresh and youthful take on Soul & R&B that I believe our listeners will love."
"We believe that Soul and R&B has the power to connect us as one community -- worldwide," said SCOTTY MAC.
"SCOTTY and I have an absolute passion for Soul," adds DANNYBOI. "That’s why we've created this relaxing destination to enjoy the artists and the music. It’s unlike any other presentation out there."
Four hours every weekend, THE SOUL LOUNGE connects your station to a new generation of listeners who crave authenticity and love soul artists such as ALICIA KEYS, ERYKAH BADU, RAHEEM DEVAUGHN and INDIA ARIE. For more information on THE SOUL LOUNGE, contact SHAWN SMITH at (604) 872-8900 ext.10 or e-mail firstname.lastname@example.org.